Founder & Co-CEO
Head of Innovation
Jeremy Fitt
Jeremy leads GRASSFITT’s innovation strategy and product vision. With a strong focus on sustainability and practical problem-solving, he has driven the development of the Fusion Seaming System and the company’s wider mission to improve the artificial grass industry through cleaner, more circular solutions.
Co-CEO
Head of Commercial
Mike Reeves
Mike leads GRASSFITT’s commercial activity as Co-CEO and Head of Commercial. His focus is translating the Fusion system into practical customer applications, developing industry relationships and supporting the company’s route to market.
Board Advisor
Bryn Lee
Bryn supports GRASSFITT as a board adviser, providing strategic guidance, commercial perspective and industry insight. His experience helps shape the company’s growth strategy, market positioning and partnership approach as GRASSFITT moves from product development into wider commercial adoption.
Legal & Commercial Associate
Emily Eurus-Jones
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Emily supports GRASSFITT’s legal, commercial and intellectual property work. Her role includes drafting commercial documents, assisting with heads of terms and partner agreements, supporting patent strategy, preparing investor materials and helping structure the company for investment, governance and long-term growth.
Meet Our Team
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Technical Experts:
Our in-house technicians and engineers work closely with leading European labs to create groundbreaking solutions tailored to diverse needs. -
Customer Support Specialists: Committed to providing exceptional service, our support team is always ready to assist, ensuring your experience with GRASSFITT is seamless and rewarding.
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Project Managers: Drawing on years of experience in high-profile projects, our project managers ensure every detail is executed to perfection, from initial planning to final delivery.